What Brand Are You? (Reconnoitering Happiness)

Role: Director, Videographer, Editor

Dubbed “a visual rollercoaster through the dizzying world of pop-culture,” and “investigative journalism on party drugs,” by The Sydney Morning Herald’s arts writer Tracey Clement, what brand are you? is a 30 minute hybrid documentary that merges MTV music video with broadcast journalism to explore personal happiness in a consumer society and our emotional relationship with brands.

Featuring:

• Best-selling Author of Growth Fetish and Affluenza: Dr. Clive Hamilton

• Director of The Happiness Institute, Dr. Timothy Sharp

• Commercials Director: Franco Marinelli

• Group Accounts Director at Saatchi & Saatchi: Mark Green

• Juan Mann of the Free Hugs Campaign

• Three-year old Tyson Colette

• And more…