w_b_m_ is a reflection on excess in our society, where the subject, the heart and soul, is superseded by the object, which, in this scenario is, superbrand Australian toilet paper — Sorbent. As the Sorbent product unravels, the viewer is denied the satisfaction of discovering the dynamic personality speaking to us. This calculated intervention intends to direct focus symbolically onto society's consumption based meaning, where people are subsidiary to profits and products.w_b_m_is a call for restoration of balance and for a reexamination of our current systems of meaning.