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Role: Director, Videographer, Editor

_sub:ff inverts our relationship with advertising culture by placing a very normal activity (eating a cheeseburger) inside of an ad. Instead of advertising desire for a Big Mac I hope to provoke,activate and trigger examination into Western culture’s obsession with fast food and the way that simple choices such as eating at McDonalds versus e.g. a slow-food family owned business impacts our health and environment.

  • Kudos Gallery, Paddington, Australia, "Reveal," 2005

  • Kudos Gallery, Paddington, Australia, "Plots," 2005

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